Dalicandro & Sons HVAC
Course: Marketing Communication
I worked with Jude Dalicandro, my dad, and owner of Dalicandro & Sons HVAC Inc. For this project, we wanted to establish more of an online presence for the brand in order to increase the number of job applicants and overall visibility. I created a website for the company, which features new photography that adds to the family-oriented nature of the brand.
Click the link below to visit the website!
Click the link below to visit the website!
Eyes Up, Phones Down
Course: Social Media, Advertising & Public Relations
During this course, our class worked with the Worcester County District Attorney's Office on their "Eyes Up, Phones Down" campaign. The purpose of their campaign is to increase awareness of the "Do Not Disturb" feature on peoples' phones. This feature stops notifications and enables drivers to "Drive In The Moment".
OUAI
Course: Writing for Advertising
For this class, I chose to create a campaign for the beauty brand, OUAI. My focus for this campaign was to establish a connection between their imagery and motto of authenticity. For the project, I heavily researched the brand, established a brand identity, created a plans book, and then tied it together with original photography.
Rot From Beneath
Course: Project Design
During this course, our class worked with Professor Kelly Morgan, of the theater department at Fitchburg State University. In teams, we created a campaign and media for the department to advertise their play in Edinburgh. My role was to create graphics and a website design. The graphics were created to be enticing, but also include aspects of their original poster.
Social Media Over Time
Course: Information Design
Over the span of the semester, we were assigned to choose a topic of interest, do research, and find past visuals that have been used to present the data. I decided to study social media consumption over time. Then, based on my research and past graphic approaches, I created an updated infographic.
Sterling Animal Shelter
Course: Public Relations
I worked directly with the staff at the Sterling Animal Shelter to create this campaign. The goal was to create new media for the shelter that would increase their monetary and chewy.com wishlist donations. Additionally, I helped the staff take photos of the animals to post on their website for adoption.
Bella Beauty
Course: Web Design
This class was a semester-long project, in which we had to create an original logo and website design utilizing Figma. We started by sketching ideas and finding inspiration, then ended with a complete interactive design. I chose to do a makeup brand website that is simplistic with a pop. I took inspiration from other brands, including r.e.m. and Rare.
